Scope of our services
We help small businesses sell more. Each business is different in process. Our clients range from B2B (businesses selling to businesses) and B2C (businesses selling to consumers). Our engagements range widely.
Often businesses need a new website which we design and implement. Often they just need to repair their current site and tune it to their marketing processes. Our web skills range from html, php, Wordpress, Joomla and MySql.
Often people need help driving more traffic to their websites and improving conversions. We assist SEO using Google analytics, Google webmaster tools and a variety of search engine marketing additional tools.
We assist in development of videos, calling scripts, voice broadcast scripts and more.
We assist in segmenting and profiling current customers and finding more people or business like your best customers. From advanced demographic tools to assisting in list selection and purchase.
Other businesses have huge lists which need hygiene to improve their effectiveness so we assist in USPS CASS certification and DNC hygiene.
Most businesses need to map their sales processes and to continually improve their processes to more effectively sell more and sell more efficiently.
What we do to help: Outline your current sales process
To achieve more constant sales results, we start by mapping out your existing sales/marketing process. We identify how your system works today and identify how we'd like it to work in the future. We want to identify the metrics of your process. Do you have 1,10 or 100 communications each day with prospective customers?
We interview your key people to understand what is working and what needs improvement.
We routinely utilize a series of marketing tools to deliver results for our clients.
Improving Your Sales Process
We identify opportunities to improve your sales and marketing process.
We examine using new tools to expand your reach and improving effectiveness.
We look for ways to improve the effectiveness of key steps in your selling system.
We develop an improvement plan and can implement it along with your organization.
8 Ways to leverage your automated marketing solution...
by Joe Manna
Here are eight steps you can implement to better leverage your automated marketing solution to create and deploy campaigns that will move your prospects through the buying cycle from first contact to close.
Visualize and plan. The reason many campaigns fail is that they are rushed. Take the time to visualize what you want to accomplish then identify your budget and timeline. Careful planning will produce better results, reduce expenses, and increase return on investment.
Segment your target market. Not every prospect will be interested in every offer. Identify and tag the prospects you want to include in your offer based on their demographics, behaviors, and the past marketing responses. By filtering through the offers you share with prospects, you will increase response rates and decrease your unsubscribe rate.
Use messaging that resonates with your target market. Prospects experience a range of business pains and have different motivations why they buy. Your messaging should speak to those pains and motivations; a one-size-fits-all approach will not be effective.
Share valuable content. Sharing valuable content, such as white papers or industry tips and tricks, is an effective way to tout your expertise. It helps to establish trust and develop a relationship that may eventually result in a sale.
Include a call-to-action. The call-to-action should always advance the sales cycle. Early in the relationship, it can be as simple as visiting a landing page or downloading a white paper. Later, it should require more commitment such as attending a demo or talking with a sales rep.
Deploy messages across various channels. Infusionsoft allows you to send messages across multiple channels, including e-mail, fax, direct mail, web pages, and voice broadcast. Take advantage of these features to reach out to prospects in various ways.
Be patient. It takes an average of 7-9 marketing touches to convert a cold prospect into an engaged lead so don’t give up too early. Keep at it and you will see results.
Analyze and adapt. You can learn a great deal from your previous campaigns. Analyze e-mail and direct mail response rates as well as landing page conversion rates to determine which messages are most effective with your target market. This analysis may reveal several trends that will allow you to fine-tune messaging and offers.
By applying a few simple rules, you can significantly lift the response rate of automated campaigns and improve ROI across the board. Good luck!
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